The moment things started to turn sour on Twitter, users were looking at Bluesky, an open-source alternative that functions in many of the same ways. Initially, Bluesky was invite-only. It’s since opened up to all users, of which it has secured more than 10 million as of September 2024. Granted, that’s not 10 million active users, but it’s still nothing to scoff at. 

In March 2024, there were 443,000 visits, which does pail in comparison to Twitter’s 421 million monthly active users, but it’s not just about the numbers. It’s also about the potential to build a community that isn’t bogged down in an echo chamber. There are real growth opportunities at Bluesky.

You just need to be willing to put in the work. 

Migrating Your Marketing to Bluesky

So, what do we mean when we say “put in the work?” 

Pretty much the same thing we’d mean if we were talking about Instagram in 2010 or TikTok in 2016. You can’t just create an account and let it sit there unless you’re reserving your username for a future date. 

‍Post. Introduce yourself. Introduce your game. Introduce your team. Though it’s estimated that around 70% of the traffic Bluesky receives is actually from Twitter, you want to act like you’re speaking to an entirely new community of users. With each new app comes a new algorithm, and even if your entire Twitter community follows you to Bluesky, you have to be prepared to start talking to new faces. 

Luckily, because Bluesky is laid out quite similarly to its rival (except with 300 characters instead of 240 per post), you can take much of your content from Twitter while you find your bearings on the new platform. Chances are, if something worked on Twitter, it has the potential to work just as well, if not better, on the new platform. 

Though features like video support weren’t initially available, updates have been continuously improving the user experience. Being open source, third parties can even add their own flare to the platform, potentially driving it into new territory. 

That is after you build up your page a little.

Have Patience, or Let Loopr Exhibit It For You

Yes, it is yet another social media platform that may take some time to see any real growth. Unfortunately, when you’re in a market as saturated as gaming, you need to utilize the tools at your disposal. The one perk is that the video game industry does have a decent presence on the platform, and with the use of Feeds, you may find yourself at home fairly quickly. 

That just leaves patiently waiting as you post and your numbers tick up. Knowing you have a laundry list of items to focus on relating to the development of your project, Loopr PR & Marketing specializes in hitting the ground running on social media and really targeting an audience of gamers that aligns with the game’s genre and themes. 

We understand how intimidating it is to start somewhere new, but Bluesky is a potential resource for community-building you shouldn’t be ignoring. There’s still a long road ahead until Bluesky can fill Twitter’s shoes, but if it does, and its developers can create an algorithm that really favors the user, you want to be there.

Let’s discuss how we can improve your presence not just on Bluesky but across all of your socials using our video game marketing.