The internet has turned marketing into a multifaceted concept. Once reserved for commercials and magazine ads, we now use things like blogs, video content, guides, and so much more to push our product. This is especially true for esports
If you’ve ever launched a game, chances are you’ve been asked this question: “Can I get a free code in exchange for a review?” — it sounds like a tempting offer, but there’s a lot that you as a
There are many different facets to game development, from level design to scriptwriting and core gameplay mechanics. However, not everything developers must consider involves the physical creation of the game. Video game marketing is an incredibly pivotal piece of
Launched in September 2016, TikTok has truly soared in popularity — scoring more than 1.5 billion worldwide downloads as of Q4 2019. Despite some concerns over privacy that emerged in 2020, the platform continued to thrive with upwards of
What a time to be alive — especially if you’re involved in any way with the esports industry. While so many other business categories went into a sharp decline at the start of the global pandemic, the online gaming
Anyone in the online gaming community knows how important Twitch has become over the last few years. As a game developer, you know better than anyone how mission critical Twitch will be to video game marketing in 2021 —
If you’re an indie game developer, you’re likely well aware that marketing your new game is mission critical to your success in this competitive industry. A huge part of achieving the results you want is getting your game in
If you’re a game developer, you probably know that gaming has quickly become a way of life, rather than something players merely take part in. Not only is the number of people playing games online larger than ever — but so
In case you weren’t convinced about just how pervasive video games are in our culture, know this: almost 70% of Americans play some kind of video game each day. As a game developer, it’s up to you to create sick games
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