Helping MarTech Grow with Northbeam.io
Starting a business can be a challenging and exciting experience. But one aspect that many entrepreneurs may overlook is the importance of public relations for startups. PR can help startups build brand awareness, establish credibility, and generate leads, all of which can be crucial for the success of a young company.
One way to do this is through media coverage. By getting your startup featured in reputable media, you can reach a wider audience.
We at Loopr, have recently helped one of our clients, Northbeam.io, a marketing automation platform, with their PR strategy. We were able to secure media coverage in some of the most respected publications in the industry such as AdWeek, MarTech Series, Fortune and Business Insider.
By leveraging our relationships, we were able to position Northbeam.io as a leading player in the marketing automation space.
If you’re a startup looking to boost your PR efforts, here are a few tips to help you get started:
- Define your messaging: Before reaching out to media outlets, it’s important to clearly define your company’s messaging and value proposition. What makes your company unique and why should people care?
- Build relationships: One of the most effective ways to get media coverage is by building relationships with journalists and influencers in your industry. Reach out to them on a regular basis, share relevant content, and keep them in the loop about your company’s developments.
- Be newsworthy: One of the keys to getting media coverage is having a “news hook” that makes your company relevant and interesting to the journalist’s audience. This could be a new product launch, a funding round, or a major milestone that you’ve achieved.
- Be responsive: Once you’ve secured media coverage, make sure to respond quickly and professionally to any follow-up questions or requests.
PR can be an essential component of any startup’s growth strategy. Getting media coverage in reputable publications can help establish credibility, build brand awareness, and generate leads. With the right approach and persistence, you can secure coverage that will help take your startup to the next level.
Also, working with a reputable PR agency can be a wise choice to increase your media coverage. Northbeam.io’s achievement with the media coverage they have got is a perfect example of that. With the right approach and persistence, we can secure coverage that will help take your startup to the next level.
We at Loopr, have recently helped one of our clients, Northbeam.io, a marketing automation platform, with their PR strategy and were able to secure media coverage in some of the most respected publications in the industry such as AdWeek, MarTech Series, Fortune and Business Insider.